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Some of the offline supermarkets like Nature Silicone Rubber O-Rings wholesaler Basket, Spar and Spencers have launched their omnichannel model and have grabbed three per cent market share. "In grocery, especially in perishable categories like vegetables and fruits, the companies have to be more focussed.  

Though they have 9 per cent market share, scaling up is quite difficult as they focus on just five to six category of products. Tie-ups with farmers and producers and brand trust allow them to be heavy on private label products, which support profitability. After they established themselves in the markets, several new players have entered the space in the past two to three years.Specialised players in the meat category like Nandus Chicken, Lucious, Brown Apron and Zappfresh are witnessing faster growth and have grabbed 3 per cent market share. "But it is difficult to garner a high turnover with one product," said Gutgutia.

The 1 billion hyperlocal online grocery space is heavily dominated by BigBasket and Grofers with a 71 per cent market share. With too many categories in hand, horizontals have not been able to allocate enough resources in just one category.According to him, large vertical players - BigBasket and Grofers -have the first-mover advantage and have established themselves in multiple cities.The 1 billion hyperlocal online grocery space is heavily dominated by BigBasket and Grofers with a 71 per cent market share.A few smaller vertical players like Satvacart, SpiceBe and Kada have come up in select cities.  

Large vertical players are still enjoying the first-mover advantage in the hyperlocal online grocery space as new entrants have not been able to differentiate themselves and scale up faster in the space.  

Many of the new entrants have not been able to differentiate their model yet," said Gutgutia. Management of supply chain and delivery cost too are key things to be taken care off. But they are not able to scale up their model due to lack of differentiation and hence have just one per cent market # share.in with wider assortment of products too have emerged in the space. However, all these players have been able to manage only 9 per cent share of the market."Grocery is a category that needs focus in terms of user experience and brand trust.

Posté le 28/07/2020 à 05:28 par iligrommeco
Catégorie Automobile Tubing

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